Start with the work, not the page count
A page count is a useful first estimate, but it does not describe all the work. A simple contact page and a searchable product catalogue are different tasks. The quote should say what is designed, what is implemented and how the finished work is checked.
Separate the build from ongoing costs
Design and development are usually project costs. Hosting, a domain, payment fees, licensed fonts and commerce subscriptions may recur. Ask for a separate list of these charges and keep the relevant accounts in your name where possible.
Content is part of the schedule
A site needs usable copy, images and accurate product or service information. If these are ready, implementation is easier to plan. If they need to be created, make that work explicit in the quote. Late content can move a launch date even when the code is ready.
Agree what a revision means
Ask how many review rounds are included and where approval happens. Moving a section within an agreed design is different from introducing a new service page or payment integration. A written change process helps both sides assess cost and time.
Use a starting range as a conversation
Pellamant’s landing pages start at £900, corporate sites at £2,400 and stores at £4,500. These are planning starting points, not a promise that every project fits that price. The final quote follows a brief, exclusions and an agreed deliverable list.